Pre-Owned Overview

Give Your Pre-Owned Customers a SiriusXM
3-Month trial subscription to SiriusXM.

Join over 40,000 participating dealers and give SiriusXM to your customers purchasing vehicles factory equipped with SiriusXM, courtesy of your dealership. Giving customers a 3-Month trial subscription of the unparalleled entertainment only SiriusXM can offer is an easy way to show them your gratitude for their business!


  • 3-Month trial subscription on all Pre-Owned vehicles factory-equipped with SiriusXM including 165+ channels – our best programming in the car, plus 425+ channels on the SiriusXM App, at home and online. Additional SiriusXM packages may be available for non-equipped vehicles on other qualifying devices.
  • Refresh radios with the improved Dealer App and demonstrate SiriusXM during test drives.
  • FREE SiriusXM Brochures and other marketing materials for your dealership.
  • The trial subscription automatically shuts off at the end of the 3 months. All at no cost to your dealership. No credit card required.

How It Works

  • Your Dealer Management System Provider will send the required information to SiriusXM daily.
  • Upon the receipt of the inventory records, you will be able to demonstrate SiriusXM during test drives.
  • Upon the receipt of the vehicle sold record with the customer’s information (VIN, customer name and address), we will start their 3-Month Trial Subscription.
  • Pre-activate the radio with the improved Dealer App, tell your customers about the 3-month trial subscription, and give them a brochure.

What Happens
After I Enroll?

  • You will receive a Welcome Kit in the mail within 7-10 days, which includes SiriusXM Brochures for your customers.
  • Refresh the SiriusXM radio and tell your customers you’re giving them a 3-Month Trial Subscription.
  • Participating Dealers get entered to win exclusive music and sports experiences throughout the year. Prize packages include airfare, hotel, premium tickets to the featured event and more.

Your Customers
can Stream Anywhere

Stream Anywhere Icon

In your Car, at Home, on the App or Online